The future of music

Masterchannel masters AI: first audio engineer clone unveiled

December 14, 2023
masterchannel
Source: Musictech

Key takeaways

  • Masterchannel, an AI mastering company, has released the “world’s first” AI engineer clone. 
  • The company has imitated Wez Clarke’s (two-time Grammy nominee) expertise for the clone. Wez Clarke AI encapsulates his distinct flair in engineering and mastering, much like voice clones do the vocal characteristics of singers.

The scoop

Masterchannel, an AI mastering company, has released the “world’s first” AI engineer clone. The company has imitated Wez Clarke’s (two-time Grammy nominee) expertise for the clone. Wez Clarke AI encapsulates his distinct flair in engineering and mastering, much like voice clones do the vocal characteristics of singers.

With hits for artists like Beyoncé, Rudimental, Tinie Tempah, Naughty Boy, and Little Mix, Clarke has mixed 13 UK Number 1 singles. In addition, he mixed Rather Be, the Grammy-winning song by Jess Glynne, with Clean Bandit. 

This latest offering expands upon Masterchannel’s already-available AI mastering service, which runs independently and gives both professional and amateur musicians access to Clarke’s “careful decision-making.”

For the partnership, Clarke granted Masterchannel a license to use his expertise, and he will get all additional money made from the use of the AI tool. This comes after recent IFPI research showing that 74% of music lovers worldwide concur that artificial intelligence shouldn’t be used to copy or impersonate musicians without permission. Additionally, the service doesn’t rely on sizable song datasets or content protected by copyright.

Simon Hestermann, Masterchannel’s CTO, spatial mastering patent holder, and former audio researcher at Fraunhofer IDMT, states: “This latest addition enriches our mastering technology, allowing users to tailor their tracks in Wez Clarke’s signature style. Having Wez Clarke collaborate with us, acknowledging the potential and future of AI in music, is a testament to how artists can use AI to their benefit.

“While there is widespread concern about the unauthorized impersonation of artists, this launch demonstrates that artists can actively shape and harness AI’s role in the industry. Not only does this launch pave the way for other engineers to explore new revenue streams, it also exemplifies a balanced approach to AI use in music, prioritizing fair compensation while embracing technological innovation,” he adds.

Masterchannel’s interest in AI mastering

Some days back, Masterchannel launched Spatial AI, the debut product in the music industry that eases the creation and technical regulation of spatial audio releases, setting them for distribution faster than ever. 

SpatialAI seeks to create opportunities for music producers, artists and distributors to have music rolled out in Spatial Audio, enhancing more accessibility and refurbishing its previous elitism oeuvre which prevented many from accessing these songs. 

Its fast and cheap subscription service lets anyone, from home studio musicians to signed acts, ensure their tracks are spatial audio compliant and meet platform requirements. As more streaming platforms begin to offer spatial distribution, there will likely be an increasing demand for artists to make sure they can meet these requirements.

Clarke is elated about the development

The exciting thing about the clone is that it’s opening up what I can deliver to a much wider audience of bedroom artists and producers. It’s great that they can experience working with a major engineer; I would have loved to have had the opportunity to use something like this when I was just starting out, because it’s a perfect way to learn,” Clarke said.

Clarke

He added, “Producers can get so used to the way their music sounds and not realize how much better it could get. The clone gives everyone the chance to make their music sound as good as released music, and ultimately they’ll learn how to achieve that professional sound themselves.”

Tobi Opeyemi Amure

Tobi started as a crypto writer in 2017 and became a key crypto news editor and SEO specialist at Watcher Guru in 2021, significantly boosting their traffic. He enjoys Afrobeats, R&B, and Soul music in his spare time.

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