The future of music

Chainsmokers to clone voices with AI

December 8, 2023
Chainsmokers
Source: AP News

Key takeaways

  • DJ duo Chainsmokers have announced a stern interest in cloning their voices with artificial intelligence.
  • The Chainsmokers operate their venture capital company, Mantis VC, which consists of several funds with assets close to $1 billion invested in artificial intelligence (AI), among other things.

The scoop

DJ duo Chainsmokers have announced a stern interest in cloning their voices with artificial intelligence, the biggest revelation of 2023. Amidst the growing revolt over AI’s lack of creativity and an unappealing resolve for plagiarism, music artists like Chainsmokers still focus on using the tool to create music for their fans. 

Music embraces originality, spontaneity, and lush creativity. But AI’s inability to present a near-perfect remodel of humanly created art has reduced its glitter. Though the use of AI can enhance music production, worries are that it is gradually becoming a threat to artists, songwriters, and producing, heating the industry with controversies and legal copyright issues.  

Nonetheless, The Chainsmokers, the popular DJ duo of Drew Taggart and Alex Pall, are AI optimists.

“As an artist, I want every possible tool to make my art better,” said Taggart at this week’s CNBC Work Summit. “The only answer is to embrace [AI] and figure out a way to harness it.”

Taggart

Understanding it has led the artists to develop a financial model besides their artistic one. The Chainsmokers operate their venture capital company, Mantis VC, which consists of several funds with assets close to $1 billion invested in artificial intelligence (AI), among other things.

Since AI can mimic every step of song creation, Spotify has already had to remove thousands of songs created by the technology. It can compose lyrics and produce a beat, melody, and artificial intelligence (AI) vocals. 

There are some benefits: anyone can now produce music from the comfort of their bedroom, further democratizing the music industry. Additionally, any song could become viral overnight, thanks to today’s social media algorithms.

For The Chainsmokers, using AI-generated vocals in their music is appealing.

“I want to be able to write a song and be able to design my own voice that’s not mine. I want five voices that are mine, but generated off of mine, in a track,” Taggart said. “I see it as a huge tool that’s going to be enabling Chainsmokers music to reach a level it hadn’t been.”

Taggart

Selena Gomez and some others worry about AI in Music

Unlike the Chainsmokers, some artists do not accept the full-blown integration of artificial intelligence in music. Selena Gomez expressed worry about people illegally using AI to work songs using her vocals. 

She said it is baffling to think people can do that because AI exists. Ed Sheeran, 4-time Grammy Award-Winning Artist, said that AI is endangering the livelihood of humans. In his words, AI is taking jobs away from humans, which he thinks is a bad development.  

Middermusic reported last month Former United States President Obama’s opinion about including AI in music. Barack believes AI lacks the nuance to create music in a disruptive way— which is the core of human creativity. He asserts that AI is not spontaneous, and as such, it can not replicate human’s creative routine in the art of music making. 

Tobi’s take

At this point, separating AI from music and other major industries is impossible. From a different angle, AI offers exclusive advantages, including a quicker and easier way to produce music. Conversely, it has neck-gripping disadvantages, including its propensity for plagiarism and redundancy. 

Thus, what is important is embracing this, which peaks as a feature of everything in the world. To each, an advantage and a following disadvantage. Artists must resolve to explore the advantages of AI rather than call for its cancellation, which at this point is pretty impossible.

Tobi Opeyemi Amure

Tobi started as a crypto writer in 2017 and became a key crypto news editor and SEO specialist at Watcher Guru in 2021, significantly boosting their traffic. He enjoys Afrobeats, R&B, and Soul music in his spare time.

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