Global pop music stars are embracing technology’s latest phase, Web3. Performing to a virtual audience some years ago might have sounded cringy and outright impossible; some people might even call you crazy! In the same way, some thirty years ago, virtual communication was an outrageous imagination.
But today, virtual communication via several outlets is the norm—the ordinary way of reaching out to your friends, colleagues, and loved ones. Web3, as a game-changing vertical shuffle, offers more possibilities, and one of the major highlights is having famous music acts perform in the space.
In this article, we’ll look at global and multiple award-winning artists who have performed in Web3-hosted music concerts. Read on!
Travis Scott’s April 2020 performance marked the first Metaverse concert to make a significant impact on the wider music scene. The performance had a record-breaking view.
Nearly 28 million people watched Scott’s Fortnite performance, making it one of the most popular events in the Metaverse. Scott was one of many artists to be hosted by Fortnite. But his performance became an iconic part of the pandemic monoculture.
Justin Bieber debuted as a Metaverse performer on Wave, a virtual music platform, on November 19, 2021. Bieber’s Wave avatar was curiously lifelike, existing in that strange space between a real person and a cartoonish video game character similar to those found in Roblox or Fortnite.
Hits from his 2021 album Justice, including “Peaches” and “Lonely,” were performed by Justin Bieber against a visually arresting and dynamic backdrop.
On February 4, 2021, super-DJ David Guetta performed a 45-minute set in the Roblox Metaverse in collaboration with Wonder Works Studio and Warner Music Group. Guetta’s entry into the Metaverse went beyond a straightforward concert, including dance competitions, riddles, and virtual goods for the avatars of attendees.
Post Malone has explored the Metaverse twice, much like David Guetta. To commemorate Pokemon’s 25th anniversary, he collaborated with them on a fully computer-generated performance in February 2021.
Then, for another “block party” in the Metaverse last week, Malone brought his talents to Meta’s Horizon World. Special guests Roddy Ricch, the Kid LAROI, and Fleet Foxes joined Posty to perform tracks from his most recent album, Twelve Carat Toothache, during the 40-minute set.
Young Thug hosted a Boxing Day Metaverse concert as a gift for his fans. Thug brought his cherished pet and recording partner into the Metaverse for his performance alongside a massive digital tarantula, which was streamed on Meta’s Horizon Venues platform.
The first-ever collaboration between the music industry and Fortnite’s rapidly growing Metaverse occurred during the masked DJ’s February 2019 concert, which took place before the Metaverse was even a thing.
Marshmello’s 2019 concert may seem archaic by today’s standards. Still, it was revolutionary in that it opened up new avenues for the music industry and made the world aware of the potential of Web3.
Building on the popularity of Travis Scott’s Fortnite appearance, Ariana Grande joined the Metaverse in August 2021, thanks to an initiative by Epic Games. Saying that Grande’s rendition is a “concert” is probably underselling the event.
Viewers were taken to a series of mini-games and interactive features as they streaked across the virtual sky, rather than statically watching a virtual Grande strut across a virtual stage.
The first Indian artist to perform in the Metaverse was popstar Daler Mehndi, who was largely unknown to American audiences. Mehndi gave his groundbreaking concert for the 73rd Republic Day in January 2022 as part of a celebration surrounding the unveiling of the first Metaverse based in India.
Mehndi, one of the most well-known artists in India, attracted an audience of more than 20 million people, more than any other performer in the Metaverse. Most remarkably, Mehndi’s performance was only streamed once, but Travis Scott and Ariana Grande’s were both repeatedly re-streamed over several days.
Mehndi illustrated the true worldwide reach of this new technology and its potential effects on fans and society by introducing the Metaverse to India.
Kid Cudi performed brilliantly in front of a large audience on the app Encore, which he helped create. It paved the way for the app to grow even faster than expected and cemented its position for 2023 and beyond.
Given how well-known it is that Cudi is an amazing performer, it was not shocking when he dominated his virtual Encore set. During his 30-minute set, he generated $140,000 from 14 million fan interactions at a cost of 10 cents each.
Do music artists make money by performing in Web3 platforms?
Absolutely. Music artists make a lot of money performing to a virtual audience. The above statement might sound weird considering they did not have to leave their homes, stay lodged in a hotel, and get ferried by an entourage — all these expenses they would have incurred if it was a physical performance. Yes, this is what Web3 is trying to preach to the world. It is possible to effortlessly execute tasks, entertain people, and make huge loads of money without all the usual physicalities that we are familiar with. In Web3, virtual commands functionality.
Are they going to replace physical musical concerts totally?
No. This is quite far-fetched. Web3 surge is imminent, and one of those activities that will become more popular in the space is the creation of more entertaining events like virtual musical concerts. The surge, nonetheless, can not eradicate the longing and need for physical musical concerts. As humans, we harbor an unquenchable thirst for physical gatherings, which is why remote companies have tried to integrate periodic meetups into their schedules to enhance team bonding and team spirit.