The future of music

OnePlus AI’s first music festival to light up Bengaluru on December 17th

December 5, 2023
OnePlus
Source: India Today

Key takeaways

  • OnePlus, the global technology brand, has announced the dates for the OnePlus AI Music Festival.
  • Last month, OnePlus announced the launch of its debut AI studio known as OnePlus AI Music Studio.
  • DJ Afrojack, a Grammy-winning producer, will be the festival’s main attraction for its inaugural year.

OnePlus, the global technology brand, has announced the OnePlus AI Music Festival dates. The musical festival will commemorate the brand’s tenth anniversary on December 17, 2023. The festival promises a fusion of various musical genres and styles, featuring a mix of international talents. 

Last month, OnePlus announced the launch of its debut AI studio known as OnePlus AI Music Studio. Per reports, customers can register for OnePlus’s new AI music studio using their email address, and it is accessible to Indian and non-Indian customers. Rap and electronic dance music (EDM) are available; pop is on the way; joyful, energizing, romantic, and depressing moods are also available. The company revealed the news via its official website. 

“The OnePlus AI Music Festival embodies our commitment to providing an immersive platform for our vibrant community. It serves as a unique space beyond music, fostering collaboration and creativity. This represents our dedication to providing dynamic experiences that transcend boundaries,” says Ishita Grover, Director of marketing Communications, OnePlus India.

Ishita Grover, Director of marketing Communications, OnePlus India.

OnePlus on a mission to redefine the global music space

OnePlus is on a journey to redefine the global music space. Alongside the launch of its debut AI studio, it announced the commencement of a contest. The contest, set to be keenly contested by participants from Europe, Asia, and North America, is a marketing campaign that would increase the popularity and acceptance of the brand’s products. OnePlus’ debut music festival in Bengaluru is headlined by amazing musical stars.

DJ Afrojack, a Grammy-winning producer, will be the festival’s main attraction for its inaugural year. Ritviz, an independent musician, producer, and DJ, will be among the illustrious performers. Ritviz is the most streamed Indian independent musician on Spotify right now, fusing elements of hip-hop, electronica, and traditional Indian music.

DJ Diorange, a Swedish music producer, is also scheduled to appear. His unique soundscape embraces many languages and genres to produce a global sound. His popularity can be seen in his 200 million-view history, which includes headline appearances at events in Sweden and India.

Ambika Nayak’s musical alter ego, Kayan, is also on the lineup. As a versatile musician, Kayan easily moves across pop, R&B, electronic, and soul genres. Known for her captivating performances, she has performed on major stages worldwide, such as the first Lollapalooza India, YouTube Fan Fest 2023, NH7 Weekender, and Homeland.

Prayag Mehta and Rishab Joshi’s Lost Stories will also perform at the event. Their unique fusion of electronica and folk and ethnic music has captured audiences’ attention worldwide.

The dynamic pair Pro Bros, Sunny Sharma and Karan Bhalla, are also a part of the lineup. They are regarded as one of the forerunners in the Indian electronic scene, and their exuberant live shows have become iconic. Pro Bros are known as the “Mashup Masters” because they have produced more than 100 mashups that have been played by more than 1000 DJs worldwide.

The diverse lineup of performers promises a convergence of international talent and an unforgettable musical experience for OnePlus AI Music Festival goers.

Tobi’s angle

OnePlus is taking the route slow and steady, which is the best way to improve a product’s reception. With this marketing approach, it is palpable that they have a present target audience in India (Asia), Europe, and North America. Launching and announcing a debut AI music studio and debut music festival is mind-blowing — a symbol that OnePlus is set to achieve greater things. 

The music festival is scheduled to be held very close to Xmas, and it sure bounces off as a perfect time to have music fans gyrating, dancing, jumping, and humming to songs as artists take turns performing their mega hits. OnePlus, for sure, has a plan for January. Audiences should brace up for the brilliant ideas and products the company is set to roll out for them. If any company in the music space is heading for stars on the spaceship that is artificial intelligence, it is OnePlus.

Tobi Opeyemi Amure

Tobi started as a crypto writer in 2017 and became a key crypto news editor and SEO specialist at Watcher Guru in 2021, significantly boosting their traffic. He enjoys Afrobeats, R&B, and Soul music in his spare time.

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