The future of music

12 Best Music Marketing Companies

December 29, 2023
music marketing companies

With digital marketing tools and social media, finding effective music marketing strategies has never been easier.

However, music marketing can also be challenging for independent artists.

There are so many platforms and tools to think about, and countless artists are trying to do the same thing.

Luckily, there are music marketing services that can make things a whole lot easier for you.

So today we’ll show you the best music marketing companies you can contact.

We will tell you all about their features, pricing, and highlights, so you can choose a service that meets your needs. 

1. Indie Music Academy

indie music academy, music marketing company.

Indie Music Academy is a music marketing company focused on Spotify promotion.

The platform is founded by Ryan Waczek, an Emmy-award musician with experience in the music industry.

Now, Spotify is arguably one of the most important platforms for musicians, and getting your tracks on Spotify playlists should definitely be a part of your marketing plan.

You can reach out to Spotify playlist curators personally, but you can also contact Indie Music Academy.

This company does a great job at promoting its users’ music and getting them more organic Spotify streams.

Since many people search for music on Spotify based on mood or genre, they will make sure your track appears in all relevant searches.

Additionally, Indie Music Academy offers TikTok music promotion – their influencer marketing campaigns can be quite efficient. 

They also provide marketing training courses, so if you want to learn more about growing an audience, earning a music income, and general marketing principles, this company might be a good fit for you. 

Regarding the pricing, they offer several packages.

The cheapest package costs $297 (for 10,000 guaranteed real streams on Spotify) – it’s pricey, but the results are very specific, and it comes with a 100% Refund Guarantee.

Pros:

  • Specific goals
  • Efficient 
  • 100% money-back guarantee
  • Organic streams

Cons:

  • Focused on only two platforms (Spotify and TikTok)
  • Pricey 

2. Playlist Push

Playlist push music marketing company.

If you’re looking for a Spotify promotion, you can also check out Playlist Push.

Just like Indie Music Academy, Playlist Push won’t offer you a thorough and well-rounded marketing plan, but it will help you achieve a very specific goal.

It’s not easy to get thousands of organic streams on Spotify.

But with Playlist Push, you can reach new listeners and significantly grow your audience.

The company uses an AI-powered algorithm that matches your song to the right playlists and creators.

So, it’s not very personal, but it’s quite effective.

That said, if your goal is to expand your fanbase in an easy way, Playlist Push is the way to go.

The service is reasonably priced, but it all depends on how much you’re ready to invest and how many playlists your campaign targets.

Pros:

  • Specific results
  • Easy solution
  • Well-designed

Cons:

  • Doesn’t offer other marketing options

3. YouGrow

YouGrow company that does music marketing.

YouGrow is a good option for anyone searching for a well-designed website that will provide you with effective music marketing solutions.

Just like many music marketing and promotion services, it’s focused primarily on Spotify.

When you send them your song, they will pitch it to a broad network of playlist curators.

But they can also help you get more YouTube views.

Generally, they offer several packages:

  • Starter for $77 
  • Superstar for $617
  • Megastar for $1097

As you might assume, the more money you invest the bigger reach you’ll get. 

With their Megastar package, they promise to get you 65,000-100,000 organic streams.

Also, all packages come with a 100% money-back guarantee, in case you don’t get enough streams for your genre.

YouGrow also has a dedicated campaign manager for each order who keeps artists up to date and guides them through their campaigns.

Therefore, you can count on fast communication and clear guidance.

4. Independent Music Promotions 

independent music productions company

If you’re looking for a company that will help you with PR, you should check out Independent Music Promotions.

This music promotion and PR company is focused on providing high-quality press for its clients, and they promise very concrete results.

So, they’re not focused solely on social media boost like many other similar services.

They combine targeted advertising, social media sharing, blog outreach, sponsored news posts, playlist pitching, and social bookmarking.

They are undeniably more serious and well-rounded when it comes to music marketing.

However, there’s one challenge – the company is very selective when it comes to its roster.

They are focused on promoting high-quality, inventive bands and artists. 

But if you meet their expectations, promoting your music with their marketing service is definitely worthwhile.

They offer several pricing plans: 

  • Starter Package ($995)
  • Single Month Buzz Builder ($1695)
  • Single Month Critical Mass ($1995)
  • 3-month Critical Mass ($4995)

All of their packages are a bit pricey, but they will bring you the results you want.

That said, Independent Music Promotions offers publicity campaigns and marketing services ideal for artists who want to invest in their music promotion. 

Pros:

  • Well-rounded
  • Great results
  • Guaranteed press placements

Cons:

  • Expensive
  • Selective roster 

5. Starlight PR

Starlight PR company

Just like the name suggests, Starlight PR will help you rise to stardom.

Starlight PR is one of the top music marketing companies in the world right now, known for its effective PR campaigns, social campaigns, and excellent artist branding.

Their campaigns cover a variety of music marketing strategies, including Spotify promotion, radio, magazines, blogs, playlist placements, and podcasts.

Their most popular campaigns include: 

  • 4-Week Next Level Campaign – dedicated PR team, podcast and radio interviews, magazines and blog targeting, playlist placement
  • Social X – Spotify promotion, Spotify playlist placement, organic TikTok growth, and a dedicated PR team
  • Starter Package – press release, live interview, dedicated PR team, and blogs and magazines placement 

Regardless of what you opt for, Starlight PR will provide you with professional marketing and help you build your fanbase.

After all, they had some clients you might have heard of: Cardi B, Post Malone, and Alessia Cara, just to name a few.

6. Omari MC

Omari MC company

If you’re looking for a simple and affordable way to promote your music, you should check out Omari MC.

Omari’s organic promotion agency has been the top-ranked ‘best music promo’ for years, offering marketing and digital promotion services such as Spotify promotion, YouTube promo, and SoundCloud promo.

They also provide radio promotion and press releases as well as TikTok ads campaigns, Youtube optimization, Facebook and Instagram custom ads, and so on.

And if you’re interested in learning more about marketing, you can check out Omari’s courses and ebooks.

It’s a quite versatile service, and it’s also flexible.

The bigger order/pricing generally means your song will be pitched to more curators and therefore reach more listeners. 

So, it all depends on your goals and budget. 

Either way, Omari MC is a great option for newcomers who want to gain more popularity.

Pros:

  • Simple
  • Versatile
  • Flexible pricing

Cons:

  • The website is not so easy to navigate 

7. Music Gateway

Music gateway company

Music Gateway is ideal for musicians looking for multiple services.

The platform offers a variety of useful services such as distribution, mastering, promotion, publishing, licensing, and management.

They also offer free online music tools.

More importantly, they offer music marketing for musicians and record labels.

Their targeted music marketing campaigns will ultimately help you push your music to the next level.

Whether you’re looking for radio promotion, TikTok influencer marketing, or music PR, they’ve got you covered.

Their website is also very clear and easy to navigate.

And as they point out on the website, their first step is to give you a free one-to-one consultation to discuss your music and how best to promote it. 

So, with Music Gateway, you’ll get a personalized, targeted marketing campaign that fully meets your needs.

Pros:

  • A variety of services
  • Targeted marketing campaigns
  • Clear communication with clients

Cons:

  • Better for people searching for multiple music production services

8. Pressed PR

Pressed PR music PR company.

As the name suggests, Pressed PR is a great firm for musicians looking for press coverage.

The agency was founded by Dawn Jones, a PR expert.

So, the platform is very professional, well-rounded, and trustworthy.

But what’s best about Pressed PR is that it’s focused on helping artists build a brand.

And building a brand as well as creating hype around it should be a central part of your music marketing campaign.

The company will help you with publicity, promotion, and PR as well as asset creation, and brand partnerships and activations.

They work with artists, labels, and creative-based companies to help you build a brand and grow your audience. 

Their clients have been featured in many popular magazines and websites including American Songwriter, Billboard, Huff Post, Forbes, and Earmilk.

That said, if you’re looking for a professional music marketing and PR firm, Pressed PR might be an excellent choice.

Pros:

  • Focused on branding
  • Wide press coverage
  • Well-rounded

Cons:

  • The pricing plans are not so clear

9. Cyber PR

Cyber PR music company

In essence, Cyber PR is a firm offering press promotions for musicians and music-related brands.

In fact, they describe themselves as an artist development and marketing strategy firm.

Cyber PR is indeed a well-rounded music marketing company, offering long-term marketing plans and publicity placements.

Their top services include:

  • Music publicity campaigns
  • Musician’s Total Tuneup – a personalized artist development plan
  • Social Media Tuneup
  • Musician’s Website
  • Musician’s Bio

So, Cyber PR is focused on written coverage, but it will also help you manage your social media accounts.

All things considered, Cyber PR is a great marketing option for indie artists. 

Pros:

  • A variety of services
  • Written coverage
  • Long-term marketing plans

Cons:

  • Pricing plans are not very clear

10. Tom Dupree III

Tom Dupree III music marketing company.

Like many marketing and music promotion companies, this popular agency focuses on Spotify promotion and paid social campaigns.

It also specializes in helping artists to become more popular via Facebook ads, and the majority of its advertising also takes place on Instagram. 

The agency was founded by Tom DuPree III, an artist, producer, and music marketer.

So, you can count on professional services that deliver great results.

To help you reach a wider audience, the company utilizes multiple music marketing strategies, but it’s primarily focused on paid promotions.

The downside is that there’s a limited capacity, and they’ll have to make sure you’re the right fit for them (and vice versa.)

Pros:

  • Effective
  • Concrete results

Cons:

  • Limited capacity

11. simpl.

simpl. music company

When it comes to paid social ads, simpl. is also a great platform to consider.

Their service is really basic: they make Instagram, Facebook, and YouTube ads to help you boost your streams and get more followers.

On the other hand, their services also include fan acquisition optimization, creative ad copywriting, lookalike audience targeting, music video discovery campaign, and much more.

Either way, if you want to find new listeners, simpl. will get the job done.

With the slogan ‘Getting your music heard has never been easier’, they’re very straightforward and honest about what they offer. 

By the way, they have a well-designed website that is easy to navigate, so you can get all the additional information you need.

Pros:

  • Well-designed
  • Effective
  • Straightforward

Cons:

  • Digital marketing only

12. Planetary Group

planetary group music company

Planetary Group is another popular music marketing company.

Their general services include marketing and consulting.

And their marketing strategies include radio promotion, online publicity, social media management, and international music promotion.

Besides online marketing, they also offer events/festival promo, so they will help you be a part of big events and music festivals. 

But the best thing about Planetary Group is that it takes a custom approach for every artist, regardless of their level of experience and popularity.

Plus, they’ve worked with some famous artists such as Katy Perry, Kings of Leon, and Ray LaMontagne.

All in all, Planetary Group is hands down one of the best music marketing companies for new artists as well as more experienced musicians.

Pros:

  • A variety of services
  • Well-known
  • Events/festival promo

Cons:

  • No pricing plans and packages 

What is a Music Marketing Company?

As an aspiring musician in a saturated music scene, it’s important to have an effective music marketing campaign.

And it’s true – there are many online marketing tools and strategies you can utilize to effectively promote your music and grow your audience. 

But launching a music marketing campaign can also be challenging for independent artists, especially if they’re not sharing the load with their bandmates.

What can be confusing is that marketing includes so many things nowadays.

And there are so many innovative marketing strategies to look out for.

Therefore, it’s very easy to feel lost and overwhelmed while trying to understand what music marketing really means.

Understanding Music Marketing 

The thing is, music marketing is not exactly the same as music promotion, even though these terms are often used interchangeably. 

But music marketing considers the bigger picture (the what, the why, and the where), while a promotion is generally all about creating public awareness about the product or, in this case, your music.

Music marketing involves building a brand, planning and creating a social media presence, advertising, public relations, and so much more.

You also need to think about the way to connect with your fans, build a community around your music, and generally find new ways to present your music.

Doing a PR stunt is also a classic but effective music marketing strategy. 

There are indeed many ways to get people to talk about your music.

But a good music marketing campaign should be thoughtfully executed.

And it should align with your goals, style, and values.

Record player and headphones.

To create a powerful marketing campaign, you need to know who you are as an artist and what message you want to get across with your campaign.

Finding a voice and a message is essential here.

Once you know who you are as an artist, it will be easier for you to build a powerful online presence. 

Generally, some of the best music marketing strategies include:

  • Developing a social media marketing strategy
  • Creating a website and YouTube channel
  • Getting radio promotion
  • Reaching out to journalists, bloggers, and influencers
  • Reaching out to Spotify playlist curators
  • Networking
  • Running paid promotions
  • Utilizing offline music marketing strategies 
  • Playing gigs 

These top marketing strategies are popular and effective, and they will ultimately help you gain exposure and build a fanbase.

Music Marketing Companies 

Of course, reaching a wider audience is not so easy.

And that’s where music marketing companies come to the rescue.

Music marketing services and companies create engaging music marketing campaigns for their artists.

Their campaigns usually involve social media, Spotify streams, press releases, and radio plays.

Most companies cover all the important music marketing strategies, but they don’t cover all of them.

Each music marketing company has its strengths.

Therefore, you need to find a service that meets your needs.

When choosing a music marketing company, you need to take several factors into account, including your budget, goals, and preferences.

All of the companies above provide music marketing campaigns that really work, you just need to find a service that suits you best.

Music Marketing Companies – Final Thoughts 

No matter which marketing company from our list you decide to work with, we’re sure you’ll have a great experience and even greater results.

Whether you want to build a brand or promote your music on Spotify, there’s a service to help you achieve your goals.

The important thing is to make sure the company you opt for fits your budget and expectations. 

And if you continue to make great music, it will all be worth it in the end – and you’ll realize that all you needed was a little push.

You may also like: Free Music Distribution

Will Fenton

Will, the founder of MIDDER, is a multifaceted individual with a deep passion for music and personal finance. As a self-proclaimed music and personal finance geek, he has a keen eye for futuristic technologies, especially those that empower creators and the public.

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