The future of music

AI meets personalization: Spotify’s new DJ feature enlivens “Wrapped Season” 

November 30, 2023
Spotify
Source: Techradar

Key takeaways

  • The most anticipated year-end review, Spotify Wrapped, has had many subscribers thrilled in the past couple of hours.
  • One of the year’s highlights is “Me in 2023,” a personalized experience that matches users to one of 12 listening characters that most accurately represent their style of music listening.

The most anticipated year-end review, Spotify Wrapped, has garnered so much traffic in the past couple of hours as subscribers take to their social media pages to share memories of what the year looked like for them through the songs and podcasts they listened to on Spotify.

Spotify

Some new features that arrived with Spotify Wrapped include a review of listeners’ listening habits termed “Me in 2023”, which looks into the city that resonates with your listening history and shares artists’ fondness. 

One of the year’s highlights is “Me in 2023,” a personalized experience that matches users to one of 12 listening characters that most accurately represent their music listening style.

Spotify’s newly launched AI DJ  is a personalized AI guide that understands you and your music taste so well that it can choose what to play for you. Blend got infused in Spotify’s year-end review. Blend provided a personalized experience based on your listening in 2023, voiced by an AI tool, providing exciting commentaries around your top artists, songs, and genres.

Spotify’s AI DJ, with a voice and demeanor modeled after Spotify’s head of cultural partnerships, Xavier “X” Jernigan, will lead users through the Wrapped experience, providing music and commentary for the first week following the launch.

Spotify’s special  AI DJ

Spotify’s AI DJ is a fantastic feature created to curate a lineup of music alongside commentary around the tracks and artists, which each user will like in an incredibly lifelike voice.

It will sift through the newest songs and revisit some of your old favorites; it might even bring back music you last heard a long time ago. After that, it will suggest songs based on your likes and play a customized playlist. Additionally, it updates the lineup frequently in response to your feedback. 

Spotify launched DJ in beta form in February. DJ offers a fresh and unique platform for communication between artists and fans.  Subsequently, Spotify extended the experience to the United Kingdom and Ireland in May, maintaining the buzz surrounding the newest development. 

Spotify added 46 more markets to the feature in August. Users of Spotify Premium in Australia and New Zealand, as well as in a few markets throughout Europe, Asia, and Africa, could make use of the feature.

You can change the music by tapping the DJ button if you don’t like it. The DJ’s recommendations get better the more you listen and let it know what you like and don’t like. Spotify rethought the Spotify user experience to create the DJ.  

The DJ deeply understands you and your taste in music, so it can play back your favorite old playlist or browse the newest releases that it thinks you’ll enjoy. Listening has never felt more uniquely personal to each user because of the potent combination of Spotify’s personalization technology, Generative AI, and dynamic AI voice.

Where to find the DJ

Are you set to let the DJ take over your day?

  1. Head to your Music Feed on Home in the Spotify mobile app on your iOS or Android device.
  2. Tap Play on the DJ card.
  3. Let Spotify do the rest! The DJ will serve a lineup of music alongside short commentary on the songs and artists, picked just for you. 
  4. Not feeling the vibe? Just hit the DJ button at the bottom right of the screen to be taken to a different genre, artist, or mood.

Tobi’s take

The AI DJ feature on Spotify is fun. The introductory speech is calm, well-measured, and soothing. At first listen, it felt like being in a club, with a massive crowd jeering as the DJ takes center stage. The song’s shuffle is perfect. It takes a delightful run through some of your favorite songs, and it does this without being predictable. 

The song pops up when you least expect it, and immediately, a smile brightens your face as you immerse yourself in the treat. If Apple Music wants to catch up to Spotify, it has a long way to go. As predicted, artificial intelligence elevates user satisfaction and changes how users interact with apps. 

Tobi Opeyemi Amure

Tobi started as a crypto writer in 2017 and became a key crypto news editor and SEO specialist at Watcher Guru in 2021, significantly boosting their traffic. He enjoys Afrobeats, R&B, and Soul music in his spare time.

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