If you want to get your music heard, you should think about your next email marketing move.
And finding a good email marketing platform is probably the best thing you can do to get things started.
To help you find the right service for you, we compiled a list of the best email marketing services for musicians.
All of these platforms will help you attract new subscribers and share your news and updates in a flash.
Mailchimp is by far one of the most popular email marketing services.
Although the platform isn’t created specifically for musicians, it’s a great choice for anyone who wants to share news and updates about upcoming gigs and releases.
Mailchimps provides creative tools, optimization tools, and effective campaigns, and it uses AI and data tools to create content and customize designs.
And thanks to the ability to connect a store, you’ll also be able to promote your merchandise.
The platform also offers advanced analytics that will help you dig deeper into email statistics and figure out what works and what doesn’t.
Plus, it’s fairly easy to use – you just need to choose a subscription plan and start exploring.
There are several pricing plans to choose from, including Premium ($350/month), Standard ($20/month), and Essentials ($23/month) plans.
You can use Mailchimp for free, but you won’t get access to some advanced features.
There’s also a free trial option if you want to test it out first.
GMass is another great option for musicians, artists, and record labels.
With GMass, you can turn Gmail into an email marketing platform.
For starters, you can create targeted lists by searching your Gmail account.
And you can get campaign analytics whenever you need.
Moreover, GMass allows you to use mail merge personalization with Google Sheets and send automated follow-up sequences.
It also allows you to verify your contact list, test links, and fix spam triggers before sending anything out.
Depending on your goals, you can opt for a Standard ($19.95/month), Premium ($29.95/month) and Enterprise ($49.95) plan.
If you’re looking for a simple email marketing platform, you should check out Zoho.
One of the best things about Zoho is that it allows you to import your email subscribers from various sources in a very easy way.
Zoho Mail also provides pre-designed templates, drag-and-drop editors, and autoresponders.
The platform’s data centers have top-notch security and surveillance.
And with Zoho apps, you can manage your communications and email campaigns on the go.
All things considered, Zoho Mail is an excellent choice for anyone in the music industry.
You can use Zoho for free or you can opt for Mail Premium or Workplace version to get access to more features.
And if you’re searching for an affordable email marketing solution, you should check out Brevo.
Brevo (formerly SendinBlue) is a popular marketing platform that provides handy tools and a high level of automation.
With Brevo, you can send a series of welcome emails and create sign-up forms.
And you can easily connect your social accounts and share your campaigns on your Facebook, Twitter, and LinkedIn.
Some additional features include a drag-and-drop visual email builder, SMS marketing, CRM, chat, landing pages, and so on.
The platform’s free plan has many options and features, but you can also choose from a Starter plan ($20.4/month), Business plan ($52.8/month), and Brevo Plus plan with a custom price.
ConvertKit is another great option for anyone looking for an affordable email marketing company.
The platform offers many services, including email marketing and audience-building software for musicians.
With ConvertKit, you can easily collect email addresses and create forms and pop-ups.
You can use landing pages to embed music videos, promote your next album, or link out to social media accounts and places to download music.
On top of that, ConvertKit allows you to organize your audience into segments based on their interest, location, and other relevant factors.
It’s a great platform for sure, and you can use it for free – their free plan includes unlimited landing pages and forms, but it’s limited to 300 subscribers.
If you aim to get more subscribers, you can opt for a Creator ($9/month) or CreatorPro ($25/month) subscription plan.
What Is Email Marketing?
There are many things to think about when launching a music marketing campaign.
But one of the most overlooked parts of music marketing is email marketing.
The thing is, email is universal and personal, and it’s a main source of information for many people, including journalists, booking agents, and promoters.
And although most musicians use it to send information, they don’t delve deeper into the whole email marketing process and strategies.
But if you approach it in the right way, music marketing can help you expand your fan base and find new opportunities.
Email marketing usually entails setting clear goals, writing persuasive content, creating drip campaigns, and growing an email list.
And to attract new subscribers, you need to promote your email list and newsletter on your social media, YouTube, and other platforms.
You should also offer something in return – a discount for your merchandise or a sneak peek of your new single, for example.
People need to know that subscribing to your email will be worth it in one way or another.
Also, music newsletter messages should be personalized – they need to be informative as well as intriguing and friendly, and they need to reflect your musical personality.
All in all, the email marketing process is rather easy, but it does require some time and effort.
If you want to grow your audience and reach out to your fans in an effective way, you need to think about all the necessary steps.
Benefits of Email Marketing for Musicians
When thinking about the best music marketing strategies, email marketing tends to be overlooked.
However, email is undeniably one of the most reliable and popular ways of sharing information and communicating with relevant people.
Plus, it’s a very easy way to share news and updates, especially if you create drip campaigns.
A drip campaign is a series of automated triggered emails sent to people who take a specific action on your website.
There are many other tools and techniques that can help you use email in a more efficient way, including email marketing templates and various digital tools.
In other words, you can send messages in mass quantities in an instant.
And with a reliable email marketing service, you don’t have to worry about ending up in a spam box.
As you can see, focusing on your email marketing strategies will ultimately pay off.
More importantly, if you use all of these marketing tools and services, you can spend more time focusing on what really matters – your music and performance.
Either way, email marketing for musicians is simple as well as effective, and that’s what makes it such a powerful marketing channel.
Best Email Marketing Services for Musicians – Final Thoughts
All the email marketing services for musicians we mentioned today are popular, reliable, and effective.
That said, you should opt for a platform that meets your needs and start working on your email marketing campaign.
Don’t underestimate the power of email marketing – if you take advantage of all the tools and services you have at your disposal, you’ll start growing your audience before you know it.
You may also like: 15 Ways to Promote Your Music