The future of music

Music Duo Disclosure drops AI-powered NFTs on Beatport

December 12, 2023
Disclosure
Source: Business Post

Key takeaways

  • The Grammy-nominated electronic music team Disclosure is putting out 1,000 exclusive NFTs with variants of their song “Simply Won’t Do,” first made available in July 2023 as a part of their album Alchemy.
  • The NFTs were created using Bronze AI technology, a generative music engine driven by AI currently in early access.

The Grammy-nominated electronic music team Disclosure is putting out 1,000 exclusive NFTs with variants of their song “Simply Won’t Do,” first made available in July 2023 as a part of their album Alchemy. Beatport revealed on Tuesday that the NFT collection, Disclosure Bronze Editions, will be available on the platform’s NFT marketplace. 

“The concept of offering 1,000 unique variations of ‘Simply Won’t Do’ is a groundbreaking step in music production,” said Disclosure’s Guy Lawrence in a statement. “It goes beyond providing a product; it’s an invitation for our fans to own a piece of our musical history. The diversity and complexity in this project represent an unprecedented level of creativity and fun, and we’re excited to share this unique experience with our audience,” he added.

The NFTs were created using Bronze AI technology, a generative music engine driven by AI currently in early access. Bronze can use AI to recreate songs that already exist. Disclosure previously collaborated with Bronze to produce an endless mix for the tenth anniversary of their debut album, Settle

By a statement, each NFT will retail for $20 and grant purchasers “exclusive ownership of the distinctive, one-of-a-kind track, never to be reproduced or available elsewhere.” A distinctive piece of matching art created in collaboration with the German art collective Studio Grotesk will also be owned by NFT collectors.

Beatport’s next-generation digital marketplace, Beatport.io

Beatport.io is a Web3 platform for labels and artists to share their art and music in novel, collectible formats. Beatport.io’s inaugural project featured photographer Mischa Fanghaenel’s multipart art series NACHTS, which depicted Berlin’s techno scene. Fanghaenel has over ten years of experience as a Berghain bouncer. The series was created with several of Berlin’s most well-known underground techno artists.

The first limited release of the NACHTS series, a collaboration with DJ and producer Len Faki, featured a bonus track from his most recent album, Fusion, created especially for the edition and was released in August 2023. Subsequent editions featuring musicians like Gerd Janson, Norman Nodge, Patrick Mason, Roi Perez, Seth Troxler, Kobosil, Öme, Ben Klock, Dixon, DVS1, Freddy K, and others were released regularly.

Today, it announced its third official project, Disclosure – Bronze Editions, a partnership between the cutting-edge music technology company Bronze and the well-known UK duo Disclosure.

With Disclosure’s famous song “Simply Won’t Do” from their fourth studio album Alchemy, fans can now own 1000 unique renditions, each with a sophisticated and never-before-heard version, thanks to Bronze’s advanced AI technology.

Every customized song includes unique AI-generated visual art. This artwork is created by examining the audio spectrum of each song and turning particular frequencies into visual art. Materials such as marble, glass, and bronze represent different facets of Disclosure’s sound philosophy.

Tobi Opeyemi Amure

Tobi started as a crypto writer in 2017 and became a key crypto news editor and SEO specialist at Watcher Guru in 2021, significantly boosting their traffic. He enjoys Afrobeats, R&B, and Soul music in his spare time.

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